How do you calculate the cost of a missed call?

Multiply your weekly call volume by 52 to get calls a year, apply the share that go unanswered to get missed calls, apply your close rate to work out how many of those would have become jobs, then multiply by the average value of a job.

Are these figures industry averages?

No. The starting numbers are rough profiles to edit, not researched averages. The calculator is only as good as the four numbers you put into it, which is why the arithmetic is shown.

What actually stops calls being missed?

An AI receptionist answers when nobody can, missed-call text-back replies within seconds, and online scheduling lets a caller book without a conversation. Most businesses start with text-back because it is the cheapest to install.

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Every missed call is a job that went to whoever picked up

Put in four numbers you already know. The figure updates as you type, and the arithmetic is shown underneath it so you can check the reasoning rather than take our word for it.

Missed-call calculator

What are unanswered calls costing you?

Four numbers you already know. Change any of them and the figure moves — the point is to argue with it until it looks like your business.

Start from a rough profile

Rough starting points to edit — not industry research. Your own numbers will be better.

Calls in a typical week40

Share that go unanswered25%

Of the calls you do answer, how many become work40%

Average value of a job

Estimated revenue lost each year

$93,600

about $7,800 a month

Calls missed each week: 10
Calls missed each year: 520
Jobs that would have closed: 208
Value of each: $450

Nothing is hidden — the figure is already above. This just emails you the workings.

What the number does not include

It counts first-time callers only. It does not price the repeat work a happy customer brings, the referrals you never hear about, or the reviews you did not earn — so for most businesses it reads low rather than high. It also assumes a missed call is a lost call, which is true more often than owners expect: most people ring the next number rather than leave a voicemail.

What fixes it

Scale AI Pros usually starts with missed-call text-back, because it is the cheapest thing to install and it recovers the caller within seconds. An AI receptionist covers the calls nobody can take, and online scheduling removes the phone from the booking entirely.

Want the leak closed rather than measured?

Scale AI Pros installs the answering, the follow-up and the booking as one connected system — so the call that would have gone to voicemail turns into an appointment instead.

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